RevapinHow to Build an Email List Using Pinterest
Pinterest builds an email list by sending searchers to a freebie landing page where they trade an address for something useful. The flow is simple: a pin catches someone mid-search, the click lands on a signup page, and they join your list. Because pins keep getting found, the same pin can add subscribers for months.
Start with a freebie people want
Nobody hands over their email for nothing. Offer a checklist, template, mini-guide, or short email course tied to a real problem your audience searches for. The tighter the freebie matches the pin, the more people finish the signup. A pin about budgeting should lead to a budgeting template, not a general newsletter.
Build a landing page with one job
Send the pin to a page that asks for the email and nothing else. No menu, no sidebar, no ten other links. State what they get, show the form, and keep it short. Every extra option on that page is a chance for someone to wander off before they sign up.
Design pins that promise the freebie
The pin has to make the offer obvious in a crowded feed. A clear headline and a readable image do more than a pretty graphic with vague text. Test a few angles for the same freebie:
- name the exact thing they get, like "free 7-day meal plan";
- lead with the problem the freebie solves;
- put the offer in the pin title and description, in search words.
Several pins pointing at one landing page means several entry points, all feeding the same list.
Learn from opt-in pins that already work
The pins pulling signups in your niche are visible in search, and their headlines and layouts show you what earns the click. Saving a set of them gives you a reference file to study when you design your own. A download extension like Revapin saves those pins to your computer, so you can keep a swipe file of opt-in pins that convert and pull from it whenever you build a new freebie.
Offer a freebie worth an email, send pins to a single-purpose landing page, and make the offer plain on the pin itself. Keep the pins evergreen and they'll keep adding names to your list while you work on everything else.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.