RevapinHow to Create a Video Pin on Pinterest
A video pin stands out because most of the feed is still. Motion catches the eye mid-scroll, and Pinterest tends to give video a bit more room. Making one is straightforward once you know the format and the couple of things that matter for the first frame.
Get the format right
Shoot or export vertical, in a 9:16 ratio like a phone screen, or 2:3 if you'd rather match a standard pin. Keep it short — around 6 to 15 seconds holds attention better than a long clip, since people are scrolling, not settling in to watch. Upload it as an MP4 or MOV.
Win the first second
Video autoplays silently in the feed, so the opening frame and the first moment of motion decide whether anyone stops. Lead with the most interesting part rather than a slow intro, and don't rely on sound to carry it. Assume it'll be watched muted, because most of the time it will be.
Cover, text, and link
A few finishing touches make the difference:
- pick a clear cover frame, since it's what shows when video isn't playing;
- add short on-screen text so the point lands without sound;
- set a destination link, the same as any pin.
Reference other video pins first
Before you shoot, it helps to study video pins that already do well — their pacing, their cover frame, how they use text. Revapin saves video pins to your computer as MP4 files, so you can rewatch the good ones frame by frame instead of hunting for them again each time.
Vertical, short, and built to work on mute, with a strong opening frame — that's a video pin that earns its place in the feed. The format is easy; the first second is where the effort goes.
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