RevapinSetting Up a Content Calendar for Pinterest
A Pinterest content calendar is a simple plan of what you'll pin and when, mapped out weeks ahead. It keeps you consistent, stops the daily scramble for something to post, and makes sure seasonal content goes up early enough to matter. A spreadsheet is all you need to start.
Plan themes, not single pins
Start broad. Decide what topics you'll cover each week or month, then fill in specific pins under them. If you run a food blog, one week might be soups, the next salads. Themes keep your pinning coherent and give you a reason for each pin instead of posting whatever's handy.
Build in seasonal lead time
Pinterest users plan early. People search for holiday and seasonal ideas weeks before the date, so your seasonal pins need to be up well ahead of time. Put the key dates on your calendar and count back a month or two, then schedule that content to post during the run-up, not the week of.
Keep the rhythm steady
Consistency beats bursts. A few pins every day, week after week, does more than fifty pins in one afternoon and then silence. Your calendar's real job is to keep that rhythm going. A workable plan usually has:
- a set number of pins per day you can actually hit;
- themes assigned to weeks so nothing repeats too soon;
- seasonal blocks marked a month or more early.
Keep the daily number small enough that you'll stick to it.
Keep a sorted local library
A calendar is easier to fill when the images are already at hand and organized. Revapin downloads pins and boards into folders on your computer, so you can sort them by theme or season and match your calendar to files you already own, instead of searching Pinterest fresh every time a slot comes up.
Open a spreadsheet, block out your themes by week, mark the seasonal dates early, and set a daily number you can keep. The calendar does the remembering so you can spend your energy making the pins good.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.