RevapinPinterest for Coaches and Course Creators
Pinterest works for coaches and course creators because people search it for answers, and your free guide or course is one of those answers. A pin you make this month can keep sending signups a year from now, which fits the long sales cycle most coaching offers have.
Send pins to a lead magnet, not your homepage
The point of a pin is the click, and the click should land on a page with one job. Link to your free workbook, quiz, or webinar signup rather than a busy homepage. Someone who taps a pin about meal planning wants the meal-planning freebie, and a clean landing page gets more of them onto your list.
Write for search, because Pinterest is a search engine
People type real phrases into Pinterest. Match them. Put the terms your audience searches into pin titles, descriptions, and board names. Think about the words a beginner would use, not the industry jargon you'd use with peers. A pin titled for how someone actually phrases their problem gets found by the people who have it.
Lean on evergreen topics
Coaching content ages slowly, and Pinterest rewards that. A pin about setting boundaries or building a morning routine stays relevant for years, so it keeps earning saves and clicks long after it goes up. Build boards around themes that don't expire:
- the core problems your ideal client keeps running into;
- step-by-step how-tos tied to your method;
- mindset and habit topics your niche searches often.
A back catalogue of evergreen pins does the compounding work while you focus on delivery.
Study creators already winning your niche
The coaches ranking for your keywords have already tested what pulls clicks. Their pin design, hooks, and freebie framing are on display in search. Saving a set of them gives you a reference file to study offline instead of squinting at the feed. A download extension like Revapin pulls those pins to your computer, so you can build a swipe file of opt-in pins that work and pull from it while you design your own.
Point pins at focused landing pages, write in your audience's search terms, and build up evergreen boards. Do that consistently and Pinterest becomes a steady front door to your list and your courses, running in the background while you coach.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.