RevapinPinterest for Etsy Sellers: A Complete Guide
Etsy and Pinterest fit together almost too neatly. Both are visual, both attract people hunting for something specific to buy, and a pin can link straight to your listing. For a lot of Etsy shops, Pinterest becomes the biggest source of traffic that doesn't cost per click.
Link pins to listings, not the shop front
Point each pin at the exact listing it shows, not your shop homepage. A buyer who taps a pin of a particular mug wants that mug's page, and sending them there instead of a wall of products is the difference between a sale and a bounce.
Pin more than product shots
Your catalogue photos are a start, but variety pulls more traffic:
- lifestyle shots of the item in use;
- behind-the-scenes of how it's made;
- styled flat-lays and seasonal versions.
Several different pins for one listing means several entry points in search, all leading to the same page.
Use the words buyers search
Etsy sellers already think in keywords for listing titles and tags, and the same instinct works on Pinterest. Put the terms a buyer would type into your pin titles, descriptions, and board names. Set up rich pins too, so the price shows on the pin and stays current with your listing.
Learn from shops that are winning
The Etsy-style pins ranking for your product terms show you exactly what's working. Saving a set of them lets you study the styling and text that earns saves and clicks in your category. Revapin downloads them to your computer so you can keep a reference file and design pins that hold their own.
Link pins to individual listings, pin lifestyle shots alongside product ones, use buyer keywords, and switch on rich pins. Do that steadily and Pinterest turns into a traffic source your Etsy shop keeps drawing from long after each pin goes up.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.