RevapinPinterest for Interior Designers and Home Decor Brands
People search Pinterest in the middle of a renovation, hunting for how a room could look before they commit. That's the moment interior designers and decor brands want to catch them. Organize your work around how people actually search, by room and by material, and your pins land right when someone's deciding.
Organize boards by room type
People search by room, so build your boards that way. A kitchen board, a bathroom board, a nursery board. Someone redoing their kitchen wants kitchen ideas, and a board with your name on it that answers that search is how they find you. Pin your own projects alongside the styling that fits, and keep each board tight to its room.
Use sections to sort by material and style
Within a board, sections split things further. A living room board can hold a section for wood tones, one for a certain colour palette, one for lighting. It helps visitors find the exact look they're after, and it keeps a busy board readable. For a decor brand, sections by material or finish let a shopper zero in on what suits their space.
Pin the way clients think
Clients rarely describe a room in industry terms. They talk about mood and feeling. Meet them there in your titles and descriptions:
- use plain phrases like "cozy small bedroom" or "warm minimalist kitchen";
- name the material or finish, since people search "brass fixtures" and "oak floors";
- tie pins to a room and a style at once, the way a client pictures it.
Pinning in their language is what gets your work in front of the right searches.
Build reference folders and download client boards
Design work runs on references, and a lot of them live in Pinterest boards, including the ones clients share with you. Keeping those offline means you can sort by section and pull them into a mood presentation without hunting the feed. A download extension like Revapin downloads a whole client board or your own reference boards to your computer, so you can build folders by room or material and keep the images even if a pin later disappears.
Sort your boards by room, use sections for materials, and write in the words clients actually use. Pinterest reaches people right when they're planning a space, so showing up organized the way they search is how designers and decor brands turn searches into projects.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.