RevapinHow to Use Pinterest for Market Research and Trend Spotting
Pinterest doubles as market research because people use it to plan what they'll buy. Every search and save is someone signalling what they want next. Read those signals with the search bar and the Trends tool and you get a running view of your market's taste, months before it shows up in sales.
Read the search autocomplete
Type a broad term into Pinterest search and watch the suggestions fill in. Those are real phrases people search, ranked by how often. Start with your product category and see what completes it. The variations tell you the exact language your market uses and the specific angles they care about, which is gold for both products and pin copy.
Check the Trends tool for direction
Pinterest Trends shows how interest in a term moves over time, including the seasonal peaks. You can see when searches for a topic climb and how this year compares to last. That's useful for timing a launch or spotting a term on the way up before it's crowded. Compare a few related terms to see which one your audience is actually reaching for.
Watch what gets saved, not just liked
A save is a stronger signal than a passing view, because saving means someone wants to come back to it. Look at which pins in your niche collect the most saves and what they have in common. A few things worth tracking:
- the styles, colours, and formats that keep reappearing;
- the specific problems people are collecting solutions for;
- the words that show up again and again in top pins.
Patterns across saved pins tell you where demand is heading.
Save the pins your market saves, to study offline
Trend research is easier when the pins sit in a folder you can sort and compare, not a feed that shifts every time you reload. A download extension like Revapin pulls the top pins for your search terms to your computer, so you can save the pins your market saves and analyze the colours, formats, and themes offline whenever you're planning your next product or campaign.
Mine the autocomplete, track the Trends tool, and pay attention to what earns saves. Done regularly, Pinterest gives you a low-cost read on your market's taste that you can act on before your competitors notice the same shift.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.