RevapinRich Pins Explained: What They Are and How to Enable Them
A rich pin pulls live information from your website onto the pin itself — a current price, a recipe's ingredients, an article's headline. It stays in sync with the source, so if you change the price on your site, the pin updates. It's a small thing that makes a pin look more credible and useful.
The types
There are a few kinds, each pulling different data from your page:
- product rich pins: price and availability;
- recipe rich pins: ingredients, cook time, servings;
- article rich pins: headline, author, and description.
Which one applies depends on what your page is, and Pinterest reads it from metadata already on the site.
Why they're worth it
A rich pin reads as more trustworthy because the details come straight from the source and stay current. A shopper sees the real price without clicking; a cook sees the ingredients up front. That extra context tends to earn more clicks from people who were already interested, without any change to the image itself.
How to turn them on
Rich pins run on metadata, so most of the work happens on your website, not in Pinterest. If your site uses a common platform or SEO plugin, the right tags are often there already. You add them if they're missing, then run one page through Pinterest's rich pin validator to switch the feature on for your domain. After that, eligible pins become rich automatically.
Learn from strong product and recipe pins
Before setting yours up, it helps to see how good product and recipe pins present themselves. Revapin saves a set of them to your computer so you can study the image and layout choices that pair well with rich-pin details, rather than guessing.
Rich pins are a low-effort upgrade once the metadata is in place: your pins carry live, trustworthy detail with nothing extra to maintain. For a shop or a recipe site especially, they're worth the one-time setup.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.