RevapinSeasonal Pinning Strategy: Planning 45–90 Days Ahead
On Pinterest, seasonal content works only if it's early. People plan holidays and events weeks in advance, so your seasonal pins should go up 45 to 90 days before the date, not the week of. Pin your Christmas ideas in October, and reuse the strong ones every year after.
Why early wins
Pinterest is where people plan, not where they act on the day. Someone searching "Thanksgiving table" is looking in September and October, choosing ideas to save for later. If your pin appears the week of the holiday, that planning is already done and you've missed it. Early pins get the saves that pay off when the date arrives.
The 45 to 90 day window
Aim to have seasonal content live at least six weeks out, and up to three months for the big holidays. Bigger events pull longer lead times because people plan them further ahead. Mark the dates on a calendar, count back, and set your posting window before the searches start climbing.
Reuse what works each year
Seasons repeat, so your best seasonal pins don't expire. Keep track of which ones performed and bring them back the next year, refreshed with a new image or headline. A short list keeps you organized:
- note your top seasonal pins after each holiday passes;
- save the source images so you can remake them;
- set a reminder to post them again on next year's window.
Do this once and each season gets easier than the last.
Keep last year's images in folders
Reusing seasonal content depends on still having the images when the time comes. Revapin downloads your seasonal pins and boards into folders on your computer, so last year's holiday photos are sorted and ready to remake into fresh pins, instead of gone or scattered when the next season rolls around.
Map the dates, post 45 to 90 days early, and keep last year's winners in a folder to bring back. Seasonal pinning is one of the few places on Pinterest where planning far ahead directly pays.
Revapin is not affiliated with, sponsored by, or endorsed by Pinterest. Pinterest is a trademark of Pinterest, Inc.